Businesses worldwide use so many varieties of promotional items that it is hard to choose the set that would fit your specific needs.

How does one choose from the throng of possible items?

This article expands on the idea of day-to-day items being used for advertising, and how you can choose the best ones for your aims.

How to choose
1. If your business is only starting (less than a year in existence) then it is best to use small gifts. Small items are cheaper, and you can buy them in bulk.

If you can buy these items in bulk, that translates to more people receiving them. More people receiving them means you are reaching a wide audience and quite possibly, a wider consumer base.

If you are entering a business area with many competitors, then the idea of advertising through this type of product becomes trickier. If this is the case, you have to beat the other people in the sandbox.

You have to provide giveaways that are more useful and look smarter. But you can still use small items.

2. If you think you can handle a bulk purchase of larger items, and you can have these printed as well then go ahead.

However, take note that larger items do not necessarily translate to better advertising. Advertising works only when other components are taken care of.

The idea of selling something to consumers is more complex than one might think. First comes the demand, then the businesses that take care of the supply. Nevertheless, competition makes the picture more muddled.

3. Extravagant promo items make an impression. As you go up the scale of 'expensiveness,' the bigger the effect on the consumers.

By giving away expensive items, you are sending a message to consumers that you are already 'big fish' and you can spend money on potential consumers.

While this is a good practice if you can really afford it, do it sparingly. Remember that being consistent with everything is important.

Split your budget so that the chosen items can be distributed to people the whole year round, instead of just a week or a month.

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In this current economic doom and gloom we are all tightening purse strings in an effort to give our businesses the best chance of survival. One area that businesses often cut down on is their marketing and design budget. This area of your business is often looked upon as your company's beauty therapy, an unimportant expense to enhance the visual appearance of your company. That given it's an understandable decision to make cost cuts in this area, and while it will reduce your immediate expenditure

it could result in significant long-term cost?

There is a business philosophy held by some that says whenever there is a current business trend you should do the complete opposite, when they buy - you sell, when they sell - you buy, as with many business strategies if used intelligently and at the right time it can reap genuine reward. If you are among those who have cut their marketing budget then consider this, many of your competitors will have no doubt done exactly the same; this provides your business with a realistic opportunity to over-take your competitors while they are snoozing. If you can possibly avoid it don't cut your marketing budget, perhaps even increase it, try and spread the word of your business further and harder than you would normally consider. Drive your business into a position of greater dominance than your competitors while they unwittingly de-rank themselves.
Something else to consider is that many exclusive marketing and design agencies use the psychology of unrealistically inflated prices to sell themselves (if it costs that much it must be good... even if I don't understand it), but due to the current climate, agencies will be vying for your business, deals are there to be had.

Beauty is more than skin deep

It is important to recognise the many elements that contribute to the successful marketing of your company. Your company logo is the cornerstone of your entire marketing strategy, if your current identity is looking a little tired now may be the best time to address this. While it may seem superficial, a well designed identity incorporating good logo design will promote an image of experienced capability and encourage trust with prospective customers.

The majority of large corporations all have a well designed and consistent identity, this is not because they are the only ones who can afford it, it's because they understand the importance of it.

A well designed identity says you are serious about your business, confident in it, believe in it! Would you turn-up to the most important business meeting of your life in a pair of tatty old jeans and a t-shirt?

Your silent employee

Most businesses feel duty bound to provide a website, but many are redundant add-ons that provide little or no income.

Given the convenience of the internet a well designed and optimised websites offers huge potential, despite this however businesses seem reluctant to invest in the development of their website. If you were approached by an intelligent individual that purveyed an image you felt suitably represented your business, who offered to source new business for just a few thousand pounds a year, promised never to be late or sick and would never ask for a raise, many businesses would jump at the chance (if they believed them), but wouldn't consider spending a fraction of that amount on improving their website.

Site visitors typically have zero tolerance for bad site design; get the structure of your site wrong and your site visitors will leave as quickly as they have arrived. You must ensure that it is easy for new visitors to find what they want and quickly.

Do not under estimate the value of the aesthetic appearance of the site, you need to gain the trust of the visitor instantly, good graphic design will help establish this. Does the design convey an image that says, we are a professional business who can fulfill your requirements and you can trust? Does the site have a look and feel that is appropriate to your industry? Is it better than your competitors? If the answer to any of these questions is no then you need to address them.
This is the point that many companies stop, the site is up and running the job appears to be finished, unfortunately not, the most important part is a to convince the search engines that your site is superior to your competitors and display it accordingly.


Obtaining a prominent search engine listing position is something that must be pursued diligently. Many sites are either poorly optimised or lack any optimisation at all. This again provides an opportunity to gain the edge on your competitors. Obtaining a high ranking position can take some months, so should be considered sooner rather than later if you are to successfully capitalise on the current down turn. Once the current slump shows signs of improvement you could find you have timed the promotion of your site perfectly once again placing you ahead of your competitors.


Search engine optimisation is a complicated and lengthy process but if done well invaluable. There are many things that you can do yourself to improve the placement of your site, a great deal of which are free. If there has been a decline in your business then use this extra time wisely, devote some time to the improvement of your sites position, there is a wealth of online information on the techniques required, your time invested could eventually reap reward and your site will generate some much desired business.

To summarise

It is important to fully understand exactly what marketing consist of. In its simplest terms it is the promotion of your business and is therefore often misunderstood as purely advertising, but there are grey areas. The initial design of your company logo serves no other purpose other than to create a suitable identity and promote your business accordingly; it therefore qualifies as part of the marketing process, as too does all your printed literature and your website. They collectively state what you are and how you compare. In order to offer your business the best chance of creating the desired impression and in turn obtaining new customers. All elements must be carefully considered and work in unison, now more than ever it is vital that the identity of your business is not counter productive.

This is most definitely not the time to cut your marketing budget.

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Almost all internet marketers have heard of forex trading or online currency trading as it is sometimes referred to and many are curious about how the forex trading system works and where they can go to learn forex trading.

In order to become a successful forex trader you need to know what forex trading is and how to successfully trade forex. In order to achieve sufficient knowledge it is vital to learn forex trading from experts. This can be done in the form of a forex tutorial and there are literally hundreds of forex companies offering online tutorials and guides.

An online forex tutorial will explain how the foreign exchange market works and will also explain the types of forex orders that are available to you as a forex trader. A forex tutorial will also explain about technical indicators and what they mean, the economic indicators you will need to be aware of and the various options and strategies that are available to you as a forex trader.

If you are new to forex trading then it is essential that you learn forex trading before parting with any of your hard earned cash. Many online forex companies offer free training and demonstrations that resemble that of real time forex trading. There are also forex trading courses available and these are also a valuable way to learn forex trading as you can refer to these course time and time again.

The most important aspect when it comes to forex trading is to learn forex trading so that you understand how to trade and how to trade successfully. The more you learn forex trading the more understanding you will have and the more success. Finding a forex tutorial or forex trading course is simple. All you need to do is a brief internet search and you will have a great deal of tutorials and courses to choose from. If you are serious about succeeding as a forex trader, then it’s down to you, learn forex trading now and learn to succeed.

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Forex trading has the highest volatility of any investment market in todays global marketplace. Forex has a volatility of 500. Liquid stocks volatility is from 60 to 100. Smart investors are currently jumping into the forex market at record numbers.

With access to a computer, an investor can go online anywhere in the world 24 hours a day, except for the weekends. A Forex investor is in control of his account. With the right strategy and attention to world events, a Forex investor can reap substantial profits with his investment.

Although an investor can enter the Forex market with very little capital outlay, he should keep in mind that, with the volatility of the currency market and the economic and political turmoil around the world, Forex trading is not risk free.

A Forex investor must be able to analyze the news, not just listen to it, and after analyzing the news, an investor should use proven strategies when buying or selling. An investor should never make and investment decision based on fear or greed. He should consult reputable charts and graphs and known and proven market indicators before making a decision. A Forex investor should familiarize himself with the big players and political figures that influence the market. Learn personalities and listen to fellow Forex investors. Because Forex traders all trade in currencies, there is no threat of insider trading. Every Forex investor is an insider. With the right strategy and insight into what moves the market, a Forex trader can be very successful.

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A broker is any person or firm that charges a fee in exchange for executing trades for a trader. A Forex broker does not charge a commission for placing a buy or a sell order the way a real estate broker would charge a percentage fee of the total price of a sale. A Forex broker is paid according to the spread – or the difference between the trader’s bid for a currency, and the seller’s asking price for that currency. Usually this spread is less than 0.1% or ten pips. (Pips are the smallest movement a currency can make on the Forex. Pips are commonly called referred to as points.) The lower the spread, the less a trader pays a Forex broker for a trade.

The Forex market is global and does not have one central regulatory agency like the Security Exchange Commission. Each country is responsible for the actions of trades in it’s own country. A Forex broker in America must register with the Commodities Futures Trading Commission (CFTC). While traders are not regulated, Forex brokers are. A Forex broker must be registered as a Futures Commercial Merchant (FCM) before that Forex broker is allowed to accept a deposit for an account from a trader. Once registered, a Forex broker is given an identification number so that a trader can check the status of a Forex broker before hiring that Forex broker. There are such people known as introducing brokers who may solicit traders for a registered Forex broker, but the introducing broker cannot accept a deposit for a trader’s account. It is a good idea for any trader hiring a Forex broker to check the status of the Forex broker with the authorities.

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There are many people who are interested in forex trading. But before you start trading in forex, getting a good online forex trading education is important. The forex market is largely a technical market with its own forex terms and processes so it is important you grasp the fundamentals with an online forex trading education.

Why Online Forex Trading Education?

Most people who want to try forex trading are often busy with other aspects of life to take care of. They probably do not have the time to attend a course on forex trading. Therefore, an online forex trading education is more suited.

Since it’s online, you can take your time to read and digest the information at your own pace. Also most of the basics of forex trading can be found online for free. There are tons of websites that provide free forex trading courses and tutorials.

There are also free forex trading seminars online available plus advanced forex trading courses online such as the forexmentor program. While it’s usually not free, the costs are pretty cheap compared to attending a forex trading course in a classroom.

Another important part of an online forex trading education is practice. I believe no matter how well you understand forex trading or if you score an A in a forex trading course, the real deal comes when you actually start trading.

Most forex trading sites provides a demo account for new beginners to forex trading to learn how to manage their forex trading account. There is no monetary risk, so it is a very good way to learn the ropes.

Once you feel you have sufficient experience, you can open a regular forex trading account or a mini forex account. I would highly recommend you open a mini forex account and start trading in smaller amounts. It has all the features of a regular forex accounts yet you can start one usually with about US $100.

It’s important you do not rush through your online forex trading education. Take your time to understand and start trading in small amounts to practice. As the saying goes, practice make perfect.

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Real estate business plays a huge role in the U.S. economy. The buying and selling of residential homes makes up only a portion, yet a large portion, of the real estate business in the U.S.

Until you have experienced buying and selling a home the complexity and scope of it isn’t always clear. Luckily there are groups of people and organizations to simply matters and help along the way.

1. Real estate brokerage firms are everywhere. Brokerage firms bring buyers and sellers together. Many of these brokerage firms consist of sales agents and Realtors whom work for and represent the firm.

2. Buying a home usually requires getting a home loan. Bank financing is a critical part of buying a home. Start this process early to overcome potential problems that may arise. Getting preapproved for a home loan sets how much home you can afford, speeds the buying process, and shows the parties involved that you are serious.

3. The home appraisal step is the process of determining the current market value of the property, even more so what the bank is will to lend for the purchase of the home. Often times the bank that is financing the loan will have the appraisal done at the buyers’ expense.

4. Home inspection isn’t always a mandatory service but it should be. Having a thorough home inspection done can expose serious issues with the home that may of not been exposed otherwise.

5. Rely on your real estate agent’s expertise during the negotiating and closing of the transaction is where you negotiate the purchase and terms of the sale. Pay special attention to the contracts as they go back and forth and make sure you understand what they say and what you will be getting or not getting.

Buying and selling real estate is taking place every day across the U.S. and is a billion dollar industry. When you are ready to get a piece of the pie ally yourself with knowledgeable and professional people who can help you come out on top.

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When it comes to real estate property you must know how to keep good records and managing your rental property at all times. If you purchase one property, you might be able to get by with stuffing receipts and cancelled checks, but if you own multiple properties, you'll need a better way to organize your finances or you will lost a lot of accounting.

No matter how little money you earn through rental income, you need to keep track of it for tax purposes. If you have only a handful of rental properties, you could probably track your rental income using a computer program.

If you have dozens of properties, you'll probably be better off hiring an accountant. An accountant can not only free your time but also advise you on the best way to save on taxes and keep track of rental expenses.

Create a rent roll, listing the name of each tenant, the amount of rent paid , and the date when it was received. A rent roll enables you to track your monthly rental income.

Set up a folder for each rental apartment or house you own. In this folder, put leases, correspondence with your tenants, and a maintenance log that shows when repairs were made, how much they cost, and when they were completed.

By keeping such a setup, you can quickly track down documents as evidence in case you need to settle a dispute in court between you and a tenant.

Set up a separate checking account strictly related to your rental properties. When you receive your rental checks, deposit them in this checking account. When you pay the repair or maintenance bills related to the rental property, write a check from your rental checking account.

Now when you pay yourself, write a check to yourself from this checking account. By using a separate checking account, you can easily track the cash coming in and expenses coming out. Then you can see how much money you're making from your rental property. A separate checking account tracks your income and expenses for tax purposes.

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